Entrepreneur. Strategist. Author. Digital Educator.
Empowering people and businesses to grow with purpose and clarity.
Start Smart, Sell Better: The E-Commerce Playbook I Wish I Had 15 Years Ago
Build your online business with clarity and confidence—plus access to ready-to-use templates, tools, and guides to fast-track your success.
Start Smart, Sell Better is your Blueprint for Building and Growing an Online Business
In Start Smart, Sell Better, I share 15 years of lessons from running one of Africa’s pioneering e-commerce brands—plus the step-by-step strategies I wish I had when I started.
You’ll discover how to choose a profitable niche, build a brand that connects, handle payments and shipping with ease, and market your business for real results.
Bonus: Get exclusive access to practical resources, business planning templates, niche discovery worksheets, marketing tools, AI guides, and more, to help you put every lesson into action right away.
Works
Building digital ventures that empower businesses and individuals
Brief Essentials
Launched in April 2011. One of Africa's leading online lingerie brands, pioneering online lingerie retail and redefining fashion foundations and body confidence.
Appmint
An AI-powered no-code platform helping businesses build smarter, faster, and better solutions. With Appmint, you can build full-stack SaaS products with zero dev headaches.
The Brief Network
A content and inspiration hub sharing founder stories, lessons, and practical wisdom for meaningful living. Got a story? connect with The Brief Network to get featured.
DigiCommLab
Launched to tackle the global digital skills gap. From empowering everyday users to helping online businesses thrive, our mission to make practical, work-ready digital skills accessible to all.
Bra Size Calculator / Fit Quiz
Because 8 out of 10 women are wearing the wrong bra size, I created the online bra fit quiz and calculator to help you troubleshoot your current fit and also find your ideal fit.
My Writings
E-commerce & Digital Strategy
Insights on building and scaling digital businesses in today's economy.
Parenting & Family Life
Balancing family responsibilities with entrepreneurial ambitions.
Marketing & Business Growth
Strategies and mindsets for sustainable business development.
About
With more than two decades of experience across PR, banking, research, strategy, and digital business, Seun Tayo-Balogun is passionate about helping others build, grow, and thrive. She is the founder of Brief Essentials, The Brief Network, DigiCommLab, and a Product Evangelist at Appmint.
Her work spans digital transformation, e-commerce, content, and storytelling. She also writes consistently about life, faith, parenting, and business.
Seun holds a Master's in Economic Management and Policy and has been featured on BBC, Arise TV, The Guardian, Girl Entrepreneur 3 Book by Mrs Ibukun Awosika and more. Her debut book on e-commerce business is the first of many to come.
Contact
Let's collaborate, speak, or create something together.
© 2025 Seun Tayo-Balogun